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this color is horrid - but when we have - this should be about our approach. 

 

We are all members of a networked society where the attention economy, disruptive technologies and exponential business models are reshaping the relationships between people, products and brands. Whilst our individual and collective behaviours are being observed and mapped at ever greater levels it is increasingly a deeper understanding of the small data that uncovers the pains and gains of everyday interactions with products and services. Every hack is an opportunity for human centric innovation. In his book The 10 Faces of Innovation, Tom Kelley of IDEO argues that...

"O antropólogo pode observar como as pessoas interagem com produtos, serviços e experiências … com uma mente verdadeiramente aberta, empatia e intuição; a capacidade de "ver" coisas que passaram despercebidas”

Listening is the first step to getting under the skin of consumer behaviour. It is the basis of empathy mapping and design thinking - observing and uncovering

 

 

We work with advertising and communications agencies and a host of companies of all different shapes and sizes.  Some of our clients include...