social media

Ouvidos do Brasil

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Inspirado por um projeto que estamos pesquisando sobre a ascensão e impacto das tecnologias digitais e mídias sociais no Brasil estamos interessados em descobrir o seguinte...


39% das relações globais no Twitter envolvem alguém que segue os tweets de uma pessoa na mesma região metropolitana, por exemplo em São Paulo, mais de 78% dos relacionamentos são locais. Tais dados aparecem em estudos que mostram que, embora a mídia não esteja mais limitada por limites físicos, e que o lugar mais fácil para obter informações de outras pessoas são as mídias sociais. Os problemas só aparecem quando:

1. Quando nos escrevemos em uma nova rede, somos empurrados a nos conectar com pessoas que já conhecemos...

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2. A facilidade com que podemos clicar no botão de deletar amigo, quando discordamos de algo é muito fácil. Tais fenômenos levam Ethan Zuckerman, do MIT a escrever recentemente: “Maior conexão digital não leva automaticamente a uma maior compreensão”. Com isso em mente e com o espírito de “somente conectar pessoas” decidimos criar um experimento no Twitte, o “Ouvidos do Brasil".  Criamos uma conta no Twitter específica em que não vão nos obrigar a  seguir as pessoas que conhecemos, mas seguir uma seleção de usuários brasileiros do Twitter que representem a população brasileira em termos de características demográficas, mas também os comportamentos  de um perfil brasileiro.
Novas novidades sobre este projetos, estão por vir...  

Ouvidos do Brasil

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Inspired by a project we are completing looking at the rise and impact of digital technologies and social media in Brazil we were interested to discover the following...

globally 39% of relationships on Twitter involve someone following the tweets of a person in the same metropolitan area and in São Paulo more than 78 percent of the relationships are local. Such data seems to both mirror other studies which show that although media is no longer limited by physical geographies we now get our news and information from a more localised perspective and social media is merely mirroring this. The problems in social media would appear to be that 1. when we sign up and throughout our usage we are consistently pushed towards friending people we already know... 

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2. The ease with which we can personally click on the unfriend button when a voice of dissent raises its head. Such phenomena lead Ethan Zuckerman of MIT to write recently, ‘Increased digital connection does not automatically lead to increased understanding’. With this in mind and with in the spirit of 'Only Connect' we have decided to set up a small Twitter based experiment called 'Ouvidos do Brasil'. We have set up a specific Twitter account in which we will not follow people we know but follow a selection of Brazilian Twitter users who both represent the Brazilian population in terms of demographic features but also the Twitter behaviours of Brazilians.  

More about the project to come....

Twitter goes Geo

http://www.businessweek.com/technology/content/aug2009/tc20090823_834450.htm a number of reports lately about the fact that the main site number of twitter apps will allow for geotagging of tweets. Interesting stuff - but how happy would you be to have your tweets tagged? Recently we interviewed a young Colombian who spoke about how Tweets in Colombia had been used to trace people and their behaviours and ultimately lead to kidnappings. Having seen Biz Stone speak recently, i like his "Quiet American" (check out the book and not the film) style, but his blind optimism of the power of Twitter to be a force for good rather contradicts some fundamentals of human behaviour.

NBC 09 - Brands and Social Networks

here are clips from the NBC event we didnt have time to show today - ill be writing more on our thoughts on Brands and Social Media later in the week

just by chance i found this article about democratisation of social networks in the US from the excellent Pew Life project

http://www.pewinternet.org/Presentations/2009/41--The-Democratization-of-Online-Social-Networks.aspx

OPEN WARFARE? - Social Networks, moral panics and media battles

Two quick images from the past 24 hours which say a lot about the on-going battles between between traditional and new media companies and within social network giants of Facebook and Orkut.The first comes from the front page of today's Sun newspaper in the UK. Picture 8 I don't have exact figures on the differing user/purchaser numbers for The Sun and Facebook over the past 3 years but one can imagine they look like opposing slopes of major Alpine mountain. As scare stories about the demonised social network continue, quite what the longer term impact impact on consumer attitudes to both The Sun and Facebook would be interesting to explore. I would be interested to know just whether some of the same scare stories are emerging in the old media of other countries? The second image comes from my own Facebook page yesterday Picture 7 Is this all out warfare between Facebook and Orkut? Just what are the relative merits and weaknesses of both social netowrks - please let us know your thoughts...

The New Digital Morality: Consumers, Brands and Social Networks

Here's the theme for our presentation at the NBC event in September 2009... please feel free to offer up some thoughts "With the ever increasing presence of technologies (increasingly mobile) and the popularity of web2.0 app’s & social networks (Facebook / Twitter / Youtube, Orkut etc), individuals are increasingly able and willing to observe and expose elements of their ‘private’ lives to those around them. This creates a range of practical and ethical issues about our identities and behaviours with implications to our virtual and real-world experiences. As they mature as digital citizens and with the migration between social networks, consumers are beginning to question and change their behaviours along with what they are willing to show, share and consume in the digital world. These processes have important implications for employers, brands and organizations that are increasingly seeking seek to understand and enter into a digital dialogue with consumers, of all ages and social classes. Drawing on rich qualitative research with different consumer groups in both Brazil and the UK, TWRAmericas seek to open a debate drawn from a variety of insights into the emerging landscape of a ‘New Digital Morality’. As social networks continue to evolve within their own competitive marketplace we also seek to explore the differences in experience between the use of different web2.0 tools in different countries (primarily Facebook – UK & Orkut – Brazil)"

Social Networking - Brazil in Global Context

A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites. 1. Social network and blogging sites are now the 4th most popular activity on the Internet

Social network and blogging sites are now the 4th most popular activity on the Internet (overcoming personal email) with 67% global reach as to December 2008. That is 5% more of what they attracted a year ago.

online activities 08 global Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research

The strongest growth comes from Germany (much due to Facebook launching a German language interface in March 2008) now reaching 51% of Germans online compared to 39% a year ago (12% increase). Large growth has also occurred in the UK, Spain, Italy and Switzerland (about 10% growth in each country). The US growth at this time was minor (2.6% growth) suggesting a saturation of the online social activity of the US population.

online reach social networks global1 Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research

2. Due to Facebook’s success - time spent on ‘member community’ sites grow three times the rate of overall Internet growth

The overall time spent online globally increased by 18% between December 2007 and December 2008. In the same period, however, the amount of time spent on ‘Member Community’ sites rose by 63% to 45 billion minutes; and on Facebook by a massive 566% – from 3.1 billion minutes to 20.5 billion. Facebook’s time is so high due to having the highest average time per person (three hours 10 minutes).

time online 08 Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research

In most of the countries monitored the share of time accounted for by ‘Member Communities’ has more than doubled. In Switzerland, share of time has tripled from 3% to 9.3%. A year ago ‘Member Communities’ accounted for one in every 15 online minutes globally – now it accounts for one in every 11. In Brazil alone, ‘Member Communities’ accounts for almost one in every 4 minutes. In the UK they now account for one in every 6 minutes (up from every 13 minutes a year ago) and in Italy one in every 7 (up from one in 14 a year ago).

growth time online by country 08 Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research

3. Facebook has driven older people to be socially involved online:

While social networks started amongst the younger audience, today’s audiences are becoming broader and older. This shift has primarily been driven by Facebook, successfully opened opportunities of social networking to a much wider audience.

facebook growth age 08 Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research

Men get excited by Research!

The Brazilian media is less dependent on the constant flow of meaningless PR-driven surveys that seem to swell the pages of the press in other countries. It is however equal to most nations in that the findings of a quantitative survey rarely become the focus of discussion beyond those most immediately involved. How nice it has been this week therefore to follow the reaction to the findings of a piece of research conducted by Gallup on behalf of Editora Ática S/A. Not only have the methods and the validity of the research been queried by media commentators but hundreds of Brazilians, mainly males (we assume not statisticians or researchers) have joined the debate about the theoretical underpinning of the research methodology.

On understanding the subject of the research, the reason for the chatter evident on Orkut pages and beyond is perhaps understandable. The research aimed to discover which Brazilian football team has the most fans. This type of study is actually very common in Brazil, but this particular study billed by Gallup as the “Biggest Research in History” differed in that it aimed to take into account the different nature of fan relationships to clubs amongst the Brazilian public.

Topline findings were as follows: -    Flamengo remain the most supported team in Brazil as is generally accepted and found in most research studies of this type. -    Following on the heels of Flamengo come Corinthians, Sao Paulo, Palmeiras and Vasco -    Teams from the south and south east of Brazil are losing their appeal amongst fans outside of their immediate regions -    - clubs in the interior of Brazil continue to show the biggest increases in support -    the number of Brazilians who claim not to support a team is falling to just 10% (though still more than the fanbase of any individual team

Comments from fans on various sites (one example can be found here on Orkut) seem to question the validity of the findings…and not surprisingly in many cases reflecting the supposed fortunes of their teams in the results of the research. There are claims of a hoax. Elsewhere the biggest debate seems to be over the decision to focus on the first team supported by respondents rather than allowing them to state a supporting preference for a number of teams. A common comment was that men would only believe the results, the day they were asked to be a respondent in this type of survey.