green

Green Marketing and Consumers in Brazil - 5

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range of 'green' advertising and activities by brands. Their are a series of 5 video clips with the thoughts of the participants. Please feel free to add your own own comments or thoughts on the issues discussed.

In this third section of clips respondents discuss a range of green advertising and its influence on their behaviour as consumers.

Green Marketing and Consumers in Brazil - 4

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range of 'green' advertising and activities by brands. Their are a series of 5 video clips with the thoughts of the participants. Please feel free to add your own own comments or thoughts on the issues discussed.

In this third section of clips respondents discuss a number of Brazilian consumers and their green activities.

Green Marketing and Consumers in Brazil - 3

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range of 'green' advertising and activities by brands. Their are a series of 5 video clips with the thoughts of the participants. Please feel free to add your own own comments or thoughts on the issues discussed.

In this third section of clips respondents discuss a number of issues surrounding their own behaviour and what might influence this in the future along with some potential measures which governments might adopt to better assist consumers act in a more ecologically sympathetic manner.

Green Marketing and Consumers in Brazil 2

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range of 'green' advertising and activities by brands. Their are a series of 5 video clips with the thoughts of the participants. Please feel free to add your own own comments or thoughts on the issues discussed.

As the second set of clips show, Brazilians, or a certan sector of Brazilian society is well travelled and well informed and has customarily adapted experiences from other societies and cultures. Our groups included individuals with direct first hand experience of visiting other countries and shared their thoughts on how Brazil compares to the practices elsewhere... The clips can be viewed with annotatios by clicking here

Green Marketing and Consumers in Brazil 1

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range of 'green' advertising and activities by brands. Their are a series of 5 video clips with the thoughts of the participants. Please feel free to add your own own comments or thoughts on the issues discussed.

These first two clips are focused on experiences as they relate to the culture here in Brazil and the Brazilian consumer.

As is evident, there are a number of issues which give this global issue a local inflection: the broader issue of how citizens both see themselves as consumers and how they belive they are treated as consumers by brands and by government bodies. Education and the poor state of the public education system is a key problem that needs to be addressed in any attempts at modifying consumer behaviour. As respondents discussed there are certain practices, such as recycling that are nothing new in the Brazilian context, however they have in the past been driven by economic neccesity. As the country continues to grow economically one wonders how this will affect such behaviour and attitudes. Finally, there are other unique factors including the great imapct of social network communities such as Orkut, whch anyone wishing to understand the Brazilian experience should be aware of... The clips can be viewed with annotations by clicking here

Environment Day - Brazilians thoughts

In honour of the UN World Environment Day we decided to talk to some Brazilians about their thoughts on a range of issues surrounding sustainability, consumers, brands and governments. We also took along some examples of 'green focused' advertising and communications from around the world to test reactions. We are posting here a teaser of some of the initial discussions. More content to come as well as some of our own thoughts on how Brazilians relate to green communications and the role of brands in relation to environmental issues.   

Green Communities 3

This is the third and final in a series of 3 clips from one example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues. We now have the subtitled version in English.

We have been exploring the emergence of ‘green consumers’ here in Brazil and the Ecofeira was a good location to explore the increasingly hgh profile issue of the use of plastic bags amongst consumers.

It’s an ongoing theme, and we’d love to know what your thoughts are on the debates surrounding communities of consumption or more conscientious consumption…feel free to comment here.

Green Communities 2

Having posted our recent research conducted with a great example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues, we now have the subtitled version in English. We were keen to explore the emergence of ‘green consumers’ here in Brazil. The Ecofeira is well established in the locals weekly calendar and is interesting because as the interviewees hint at, for some it plays far more than just the role of a supplier of their weekly fruit, veg and breads. Their is a real sense of community which at times can lead to issues of exclusion as well as inclusion. This is the second in a series of 3 clips. It’s an ongoing theme, and we’d love to know what your thoughts are on the debates surrounding communities of consumption or more conscientious consumption…feel free to comment here.

Green Communities 1

Having posted our recent research conducted with a great example of a 'Green Community' in Lagoa de Conceição, Florianopolis in Portugues, we now have the subtitled version in English. We were keen to explore the emergence of 'green consumers' here in Brazil. The Ecofeira is well established in the locals weekly calendar and is interesting because as the interviewees hint at, for some it plays far more than just the role of a supplier of their weekly fruit, veg and breads. Their is a real sense of community which at times can lead to issues of exclusion as well as inclusion. This is the first in a series of 3 clips. It's an ongoing theme, and we'd love to know what your thoughts are on the debates surrounding communities of consumption or more conscientious consumption...feel free to comment here.

Pão de Açúcar goes greener

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On the continuing ‘green’ turn in the Brazilian market, the latest to joing the trend are the supermarket chain Pão de Açúcar (Sugar Loaf). According to MundodeMarketing this week that they are to invest more in their own label range of organic products but also that they will build a 1600m² store in the interior of Sao Paulo state as a green concept store. The store will stock increasing levels of organic produce and operate under the premise of sustainability. Apparently all staff will be hired on their ability to prove past experience in the field of sustainability! Within their stores, the company also announced a range of new organic jams and  cooking oils to their existing range under the brand marker ‘Taeq’.  The products are made from ingredients produced without the use of agrotoxics, including sugar. In total the store boasts more than 180 such products.