Ouvidos do Brasil

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Inspirado por um projeto que estamos pesquisando sobre a ascensão e impacto das tecnologias digitais e mídias sociais no Brasil estamos interessados em descobrir o seguinte...

39% das relações globais no Twitter envolvem alguém que segue os tweets de uma pessoa na mesma região metropolitana, por exemplo em São Paulo, mais de 78% dos relacionamentos são locais. Tais dados aparecem em estudos que mostram que, embora a mídia não esteja mais limitada por limites físicos, e que o lugar mais fácil para obter informações de outras pessoas são as mídias sociais. Os problemas só aparecem quando:

1. Quando nos escrevemos em uma nova rede, somos empurrados a nos conectar com pessoas que já conhecemos...

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2. A facilidade com que podemos clicar no botão de deletar amigo, quando discordamos de algo é muito fácil. Tais fenômenos levam Ethan Zuckerman, do MIT a escrever recentemente: “Maior conexão digital não leva automaticamente a uma maior compreensão”. Com isso em mente e com o espírito de “somente conectar pessoas” decidimos criar um experimento no Twitte, o “Ouvidos do Brasil".  Criamos uma conta no Twitter específica em que não vão nos obrigar a  seguir as pessoas que conhecemos, mas seguir uma seleção de usuários brasileiros do Twitter que representem a população brasileira em termos de características demográficas, mas também os comportamentos  de um perfil brasileiro.
Novas novidades sobre este projetos, estão por vir...  

Ouvidos do Brasil

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Inspired by a project we are completing looking at the rise and impact of digital technologies and social media in Brazil we were interested to discover the following...

globally 39% of relationships on Twitter involve someone following the tweets of a person in the same metropolitan area and in São Paulo more than 78 percent of the relationships are local. Such data seems to both mirror other studies which show that although media is no longer limited by physical geographies we now get our news and information from a more localised perspective and social media is merely mirroring this. The problems in social media would appear to be that 1. when we sign up and throughout our usage we are consistently pushed towards friending people we already know... 

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2. The ease with which we can personally click on the unfriend button when a voice of dissent raises its head. Such phenomena lead Ethan Zuckerman of MIT to write recently, ‘Increased digital connection does not automatically lead to increased understanding’. With this in mind and with in the spirit of 'Only Connect' we have decided to set up a small Twitter based experiment called 'Ouvidos do Brasil'. We have set up a specific Twitter account in which we will not follow people we know but follow a selection of Brazilian Twitter users who both represent the Brazilian population in terms of demographic features but also the Twitter behaviours of Brazilians.  

More about the project to come....

Men - the Last of their Species

"Em São Paulo, há uma São Paulo que desaparece em silêncio todos os dias". This week's Veja São Paulo has a nice article about some of the disappearing professions in the city. From pinball machine repairers to handwriting teachers, the winds of soial, economic and technological change are both leading to the extinction and even in some cases the rediscovery of some of the trades of the 20th century. The magazine did  not make any direct reference to this but all of the professionals selected were men, which we are sure might just be a sign of another social trend.  


Projetos levam frases e arte das ruas para a internet

Duas páginas brasileiras em redes sociais levam mensagens das ruas para a internet. Da tradicional “você já abraçou alguém hoje?” a frases com peso político maior, como “Se votar mudasse alguma coisa, seria proibido”, o projeto Olhe os Muros exibe frases escritas em locais públicos em seus perfis no Facebook, Tumblr e Twitter. A proposta é semelhante à do As Ruas Falam, que coleciona além de frases intervenções como a mudança do sinal de “Pare” para “Pire”. Há quase um mês no ar, o projeto, com páginas no Facebook e Pinterest,  já recebeu mais de 200 colaborações, incluindo imagens de outros países. Veja galeria com imagens dos dois projetos.


Women have more credit cards but spend less

One of those catchy little snapshots of quantitative data that's great for easy journalism ... why shouldn't  we join in too!This weeks Veja magazine reports that women n Brazil own 51.7% of the nations credit cards. However in terms of average spend they come in behind their male counterparts at just 45.9%.  Brazilians own approximately 93 million credit cards between 30 million cardholders. Even we can tell thats an average of 3 per person.  Unfortunately this announcement, the result of research from bank Itau had little to offer in terms of interpretation or explanation of the data. Just that the differences may be due to salary differences between the sexes or that women are more controlled spenders.If you have any ideas. .. feel free to comment here.  

60% of Paulistas are pirate regulars

Having recently reported on the confidence felt by the consuming classes of Sao Paulo and their intentions to spend and invest more in 2008 than 2007, one wonders how much of their Reals will be spent on Ilegal products. A recent report indicated that 60% of the population of Sao Paulo are regular purchasers of ‘pirate’ products. The research undertaken by the Federation of Commerce for the city with 900 individuals in the metropolitan region. Amongst the most pirated products are CD’s, electronic products and cameras and audio equipment and DVD’s. Lower prices are predictably the principal motive for purchasing. However, of interest and perhaps reflecting a gap in the supply chain in Brazil, a significant number reported the ease of access to products as a key factor.     


The 4th largest in the world, the beer market in Brazil has been undergoing something of a revival of late. Traditionally it has been dominated by ice-cold Pilsners from the major brands from Inbev (Brahma, Antartica, Bohemia and Skol) and Femsa (Kaiser, Bavaria). There are a number of strong regional brands such as Cerpa in the North and the Mexican brand Sol was recently launched in Brazil. More interesting however has been the increasing presence in bars and on supermarket shelves of a range of both more specialist foreign imports (soon to include the likes of Hoegaarden and London Pride) and the products of smaller national micro-breweries. In much the same way as the national wine market has become the focus of investment of late, a number of premium Brazilian draft and bottled beers have risen in prominence. Eisenbahn has to be one of our favourite waiting to be discovered Brazilian brands. Founded in the German colonial town of Blumenau in the south of the country, Eisenbahn produces a range of beers that include both light and dark beers, a Pale Ale and an Organic Pilsen. Not only does the product taste good but the brand benefits from distinctive packaging across the range and a great story behind the brewery and its look. Eisenbahn attempts to recreate traditional German brewing techniques and is the only Brazilian brewery to follow the 1516 German Beer Purity regulations. The brewery which is open to visitors includes a bar named the Eisenbahn station. Eisenbahn in German means railroad and the site of the brewery lays next to the towns one–time railway station. It also helps to explain why the brand logo, the train appears on all the companies products.