‘Declare a state of emergency – and go on ruling’

Im sure that there have been lots of analysis to help explain the "Keep Calm and Carry On" phenomenon that seems to be finally reaching the end of its current existence here in Brazil at least. As well as the importance of cultural swarming I dont know if anyone has made a direct reference to the work of Zygmunt Bauman and his writings on the Consumerist Society in which he argues that one of the central features of such societies is the permanent state of emergency we all seem to experience. As Aubert argues this creates in individuals the sensation that... 

"Permanent busyness, with one urgency following another, gives the security of a full life or a ‘successful career’, sole proofs of self-assertion in a world from which all references to the ‘beyond’ are absent, and where existence, with its finitude, is the only certainty . . . When they take action people think short-term – of things to be done immediately or in the very near future . . . All too often, action is only an escape from the self, a remedy for the anguish." Aubert 

Bauman goes on to argue that the companies operating in the consumerist economy... companies are forced to adopt strategies likely to arouse tough resistance and rebellion in their employees and ultimately to threaten the companies’ ability to act effectively creating a popular managerial recipe for unchallenged domination and for getting away with the most unpalatable and inflammatory assaults on the well-being of employees; or for getting rid of unwanted labour made redundant in successive rounds of ‘rationalization’ or asset-stripping. This he argues is done by the following maxim...

‘Declare a state of emergency – and go on ruling’

Surely the explanation for the 'Keep Calm' phenomenon is nothing more than the same manifestation of the "Declare a state of emergency' phenomenon which we simultaneously impose upon ourselves and are all increasingly subject to.