Managing You Attention, Not Your Time.


Tony Crabbe wrote an article on his blog that argues about the importance of valuing attention. He starts with a quote from Nobel award winner Herbert Simon that we found very interesting considering a world where information spreads, and it’s created, faster than our brain capacity ever could:

“…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently.”

With that in mind the author tell us that in an article called The toxic terabyte, done by IBM, estimated back in 2010 that the worlds information doubles every 11 hours. To the author:

All this information, and similar increases in communication, have created unprecedented challenges for our brains. Overwhelmed and distracted, days pass in a blur of frenetic and relatively mindless activity; relationships get crunched into snatched moments before the screens suck us back. Our most valuable and scarce resource is no longer time—it’s attention.

Tony argues that we feel powerful when we multi task, switching from group messages app to Feedly to email. The felling of responding in real time is rewarded in the brain by the release of dopamine “[…] yet this switching activities can increases the overall time taken to complete the tasks by 40%”

With all of of this in mind he recommends that we should not try to resist distraction, we should get rid of them.

Those with exceptionally strong willpower are no better at resisting chocolate cake when it’s in front of them. However, they are much better at making sure chocolate cake never gets in their fridge. The best way to resist the temptation of distraction is to create habits, which help you to avoid them, the simplest of which is reaching for the off switch.

What do you do to manage your time and attention? Do you feel we are lacking concentration? Do you think differently about the amount of information we get, can this be positive? Do you think you could find it useful to single focus? Tell us more in the comment section…

(This post comes from our Designing Deeper blog
(Este post foi retirado do nosso blog Designing Deeper)