Ouvidos do Brasil

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Inspired by a project we are completing looking at the rise and impact of digital technologies and social media in Brazil we were interested to discover the following...

globally 39% of relationships on Twitter involve someone following the tweets of a person in the same metropolitan area and in São Paulo more than 78 percent of the relationships are local. Such data seems to both mirror other studies which show that although media is no longer limited by physical geographies we now get our news and information from a more localised perspective and social media is merely mirroring this. The problems in social media would appear to be that 1. when we sign up and throughout our usage we are consistently pushed towards friending people we already know... 

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2. The ease with which we can personally click on the unfriend button when a voice of dissent raises its head. Such phenomena lead Ethan Zuckerman of MIT to write recently, ‘Increased digital connection does not automatically lead to increased understanding’. With this in mind and with in the spirit of 'Only Connect' we have decided to set up a small Twitter based experiment called 'Ouvidos do Brasil'. We have set up a specific Twitter account in which we will not follow people we know but follow a selection of Brazilian Twitter users who both represent the Brazilian population in terms of demographic features but also the Twitter behaviours of Brazilians.  

More about the project to come....