Burger King’s senior community manager Carlos Matias says he has it figured out.“The key is live authentically on the feed and really listen to your audience to see what they’re talking about,” he told Digiday about his growth strategy across the burger brand’s several social media presences.
“We take note of how our fans talk about Burger King and a lot of times they insert [the brand] into memes,” he said. “We don’t jump into [the conversation] blindly; they give us permission to do it.”
Contrary to what my friends think, there’s more to what I do than snapping and ‘gramming. Social moves super fast so it’s all about constantly testing and learning. At the end of the day we have to make sure what we’re doing is working and pushing the brand and business forward.
(This post comes from our Designing Deeper blog)
(Este post foi retirado do nosso blog Designing Deeper)