What’s on the Conversation Menu?

Tankeapoteket is a Swedish company which describes itself as a Social Design firm.  They seek to connect diverse ideas and create new ways of addressing the future through creative Interventions which are grounded in the latest research and include interactive lectures, practical workshops and strategic dialogues. 


We have reached a time where the most important insights won’t come from further immersion but from interdisciplinary collaborations. If we take advantage of our similarities, treat mind and body as one and engage in real dialogue, we will be able to handle the world’s complexity.

Not too dissimilar to the recent post we made about conversation galas in the USA, the company helps clients to create conversations around cultural themes. One example is a project undertaken for Fotografiska, The museum of photography in Stockholm. The ‘Tankesalong’ took place on June 3rd and revolved around Martin Parr’s exhibition Souvenir.

As the company’s site describes “We started thinking about creating a community around the museum experience, a time for reflection and dialogue where visitors could meet and mingle with new ideas, people and perspectives. The purpose being not only to explore the depths of the artistic intention but to connect the experience to a wider palette of thoughts form art, science and culture in order to highlight the universal within the particular.”

“At 6PM we welcomed visitors by handing each of them a folder containing one of four different ways of experiencing the exhibition with new eyes. Some were instructed to explore the photographs from different perspectives, others to focus on and question what they found most boring and others to look for patterns across the exhibition. The purpose was to bring attention to the subtle things that we often take for granted and to switch off the autopilots that all to often determines our reality”


With booklets in hand guests got to make their own way through the exhibition, noticing details and paying attention at their own pace before meeting up with us an hour later at the top-floor. At 7PM we all met at the live-stage where we introduced the purpose of the event and provided some short background on the history of conversation from Socrates and Plato and the Salons in Paris, to Freudian psychoanalysis, instant messaging and social media. Using the colored folders we divided people into pairs where they got to discuss questions connecting the exhibition to broader reflections on love, meaning, work, culture and identity. 

After 20 minutes of dialogue they divided people into new pairs who got to explore a new set of questions from tailor-made conversation-menus.


What do you think about such ideas - how would you feel about a conversation menu? Could it enhance an evening or are we losing the art of conversation so much that we cannot create our own social interaction without the help of third parties?

(This post comes from our Designing Deeper blog)
(Este post foi retirado do nosso blog Designing Deeper)