A New Breed of Designers? Designing for Experience


Design has become incredibly multifaceted in recent years, encompassing subfields such as interaction design, user experience design, customer experience design and service design. Such is the assertion from the Swedish school Hyper island in it’s literature for its new course Designing for Experience.   Changes in the relationship between people and brands have shown trends in favor of an experience beyond just the product itself and its price. With this comes a market demand for what is known as experience design. This is a discipline that goes beyond graphic design or product design, requiring very different and complementary skills such as anthropology, psychology, ergonomics, computer science and marketing among others. Designers are required to design the ultimate user experience across a range of connected services and devices throughout an entire customer journey


Data indicate that this is not a passing trend and we are experiencing a real change in the way of relating to the consumer, creating opportunities for new brands emerge more aligned to the new mindset of its audience or to traditional brands renew and incorporate new habits to its production. One of the challenges of this new mindset is the formation of multidisciplinary teams and professionals who must have a broader strategic vision about the user experience. The Digital Experience Design MA which Hyper Island offers allows students to create digital experiences, products and services at an advanced level. It identifies the skills, knowledge and experiences needed to thrive and lead the change within the industry. It provides ‘real-industry’ experiences through practical projects and live briefs from leading brands.

(This post comes from our Designing Deeper blog
(Este post foi retirado do nosso blog Designing Deeper)