On the video above we can see a talk with Polly Neate (chief executive, Women’s Aid), and Dino Burbidge (director of innovation and technology, WCRS) about the pair’s latest interactive campaign.

The experiments consist in a big wall of video of a woman that has suffered from an abusive relationship - domestic violence. The outdoor is interactive and calls for people to look at the person who has suffered the abused. Every time someone stops to look at the woman her injuries start to disappear. The display uses eye tracking technology to generate the interactive experience.

The idea behind the project is to make you stop, use your “slow brain”, and think about an issue that is happening everyday and doesn’t get the attention it deserves. The result is a strong emotional connection to the women represented on the outdoor.

We feel that in a fast pace world the act of stoping to reflect can be a revolution in itself. There are very few situations in which we are encouraged to think hard about something. 

What was the last thing that made you stop and consider an aspect of your life? Was it and ad campaign? the words from a relative? what devices, apps, websites help you be more aware of your surrounding?

(This post comes from our Designing Deeper blog
(Este post foi retirado do nosso blog Designing Deeper)