New Consumers

Publisher 'Editora Abril' has announced the second major study on consumer habits of Brazilians between the ages of 13 and 24 years: "New Consumers - The Young and Publicity." An interesting note from the findings, are the affection and importance of strong links with the family for those born between the years 1980 and 1990. In this sense this generation places a strong importance on the mother in their lives, which is natural considering that 20 million women are now heads of their households. The study identified an index of how young people perceive the advertising formats they encounter: degree of acceptance, spontaneous presence and intensity of the immediate reaction. The index identified: - The most negative response comes from the infomercial, floating ads, street banners, flyers and pop ups;

- The most positive include: events, commercial, 30 'TV, customized advergames, double-page magazine spreads, animated vignettes on TV, sponsored links, sampling in magazine, advertising in games a site related to the study should be up and running soon at www.njovem.com.br