Vegan market increasingly the target of Brazilian food industry

Having recently commented on the possible changing tastes on the Brazilian menu, more evidence this week form a report that places Brazil as the country with the second highest proportion of vegans in the world. Of the total population 28% are seeking to eat less meat and diary based products. Perhaps in reflection of such shifts in consumer behaviour, two of the nations biggest meat producers in the country (Perdigão and Sadia) have introduced new vegetarian product lines. Both companies have reportedly argued that this niche market is something they see as gaining prominence in years to come. Veganism is just one of a number of examples of communities which are increasingly being served via specialist websites and online communities such as Orkut. More to come on this subject... but if you have any thoughts on being a vegan in Brazil we'd love to know more. thanks to JBOnline