Changing Tastes in Brazil?

A quick follow up to a recent post. We noted that in a global study of habits and behaviour amongst consumers across the globe on behalf of the National Geographic Society, Brazilians come out far ahead of any other nation in terms of annual beef consumption. This may be changing however. One small indicator is the recent announcement of McDonalds Brazil that they would be launching more chicken products to meet increasing demand for chicken across the country. Learning that chicken consumption was increasing 2.3% annually the chain decided to launch 3 new chicken products in early 2008. The story comes from mundodomarketing.com