Rather unsurprisingly, we thought, research has shown that domestic workers play an important role in the domestic shopping decisions in Brazilian homes. What was of more interest was the process of swapping tips and ideas amongst domestics and between the workers and their patrons, both directly about products but also where to purchase at the best prices. The home often serves as a laboratory in which domestic workers test products that they then might use in their own homes. Apparently workers often choose one or two equal products in their own shopping habits. Products of beauty and hygiene are the most influencial amongst the domestics, whilst the purchase of basic foods and cleaning products often reflect those of their bosses.
The Research was undertaken by IBGE on behalf of the agency Avenida Brasil