Seven Boys go Natural

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 Don't be distressed by the title of this post, well just slightly, but its just another in the current wave (OK the second) piece of evidence in recent weeks that the concept of the conscientious consumer has arrived in Brazil.This from Mundo do Marketing, who have reported that Brazilian food brand Seven Boys have launched a new site in association with its Bisnaguinhas product (literally it translates to little squirts!). The site (Friends of Nature)  as with the product is aimed at children and contains a range of hints on protecting the environment. http://www.sevenboys.com.br/hotsite/amigosdanatureza/Check it out and let us know what you think!