Brazilians and the Green Economy 2

The video clip above is the second of 3 peices of research conducted by TWRAmericas at the popular weekend Ecofeira market in Lagoa de Conceicao, Florianopolis. On the ongoing debate about green consumerism, thanks to the digital magazine Envolverde for the followingIDEC (the Brazilian Institute for the Defense of the Consumer) and Vitae Civilis (an NGO) have launched a new campaign, named "Mude o consumo para não mudar o clima" or "Change the consumer to not change the climate". The objective of the campaign being to raise the consciousness of consumers in relation to the impact of thier consumption behaviour and offer alternatives with ecologically less damaging consequences.