60% of Paulistas are pirate regulars

Having recently reported on the confidence felt by the consuming classes of Sao Paulo and their intentions to spend and invest more in 2008 than 2007, one wonders how much of their Reals will be spent on Ilegal products. A recent report indicated that 60% of the population of Sao Paulo are regular purchasers of ‘pirate’ products. The research undertaken by the Federation of Commerce for the city with 900 individuals in the metropolitan region. Amongst the most pirated products are CD’s, electronic products and cameras and audio equipment and DVD’s. Lower prices are predictably the principal motive for purchasing. However, of interest and perhaps reflecting a gap in the supply chain in Brazil, a significant number reported the ease of access to products as a key factor.